Capital Campaign Committee meeting, Tuesday, April 19, 2011 Time: 5:30 pm; location: JTEL office Agenda: Roll call: Carey Brink, Monique Musick, Susan Willsrud Previous meeting: April 2, 2011 Brainstorming fundraising ideas Schedule next meeting: Tuesday May 3, 2011 Draft notes: Carey reviewed past minutes of the board and capital campaign Need something solid to get money soon 12 Steps to a Successful Capital Campaign- online on Kresge site Useful ideas for fundraising Somethings we do well somethings we need to develop still Our planning for the building matches our vision and mission Get the board members more involved. Give every board member a piece of the plan- get a committee behind them. Have a specific focus for each board member Need more people involved. Give each of them a specific focus- something they are interested in. Utilize their skills, talents and interests Friends of the Library- donor base. Inform them about volunteer opportunities Pategonia Library- story on Facebook- had a Friends Group. They were volunteers- extremely active Key messages need to portray the value of the institution Test and measure- define metrics Make sure that your message is effective- find ways to prove it What are you offering other organizations? Establish partnerships and support networks Target- and nurture Build relationships with key donors and allies Membership
We need real buy-in to build our endowment How much would every person need to give to make it happen? Membership would need to change- sending the wrong image Membership levels- lowest may be $5 Message of need: If everyone gave $20 library operations would be fully funded Calypso- requested any amount for the year- average ~$75 Annual membership fee= annual operating income When the campaign comes up it is extra- the membership is past Make a card- go house to house Sign up at your membership level or chosen membership fee Analyzing how people give- arrangement of choices Steer them towards what you want by giving options above and below Messaging is super important- this is an investment in the community Secure some major funding before making the campaign public Good example with the Food Co-Op- went public too soon and it looks like they are faltering- people are waiting for success- makes it look like failure Library may be in a better place People are intrigued- they need to be informed to raise money Build some momentum Need at least 10–20 more people to get involved as volunteers Raise both funds and friends Get kids involved- youth is part of the mission. Find ways to use them Share information It takes a concerted effort to reach out to the community Build fundraising momentum Build the caretaker cabin first Workshop style- how to build a log cabin Breakdown operating expenses Figure out what percentage is going to come from what activities What are our areas of earned income?
What could we get in-kind? Need to establish our brand and identity Separate from the Republic Community investment is key Doubtful that grants will be available Cannot count on state or borough funding Grants don’t fall from the sky Remit envelopes-
Goal and message It takes a village Annual request Donation of any amount For example if everyone gave $25.00 we would have....... What you are getting for it...
The library of the future- The past of the library is not the message for the future It hurts our message to linger on the past years- this is something entirely new Get them involved Invitation to become involved- News, events, resources Pair this with the vision for the library We are working towards something new
Join us: Be a part of creating your community Your annual membership contribution Library has a direct influence on people’s lives $15,000 annual membership goal The amount we get will be less than in the capital campaign Use membership push to generate PR and practice a campaign A warm-up for the capital campaign We need to figure out our funding “pie” Where is the money to run the library coming from? Go door to door- meet the great community Bring new donors and members in Purchase a mailing list Or otherwise attain a regional mailing list Ester, Ester Dome, Cripple Creek, Old Nenana, Parks Ridge, Henderson, Becker Ridge, Roisey Creek, Happy Road (St. Patrick) Follow-up Personal phone call
Vertical Response- free e-mail based response Send out updates via e-mail Office sponsors- gather more Have membership cards at every activity possible Get more survey respondents- keep it running as long as necessary Visits door to door to include survey, membership, special sponsorships, office sponsors General library piece Blast e-mail for the survey If you haven’t we need it for..... Things we need: Membership card (envelope) Copies of the survey Gates Foundation? Personal connection to Fairbanks- does anything fit? Prospect List Make some initial contact, build PR before we go asking for funds Lists of people involved with library Anybody who has shown interest Volunteers Scout the Noel Wien and Rasmuson supporters UA Foundation donors Major arts supporters- save your programs Outreach at July 4- most visual activity in Ester. Plan outreach during the event Meet next on May 3, 5:30, JTEL Office | |||
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