Capital Campaign Committee meeting 11-3-10

	Capital Campaign Committee Meeting, Nov. 3, 2010 Location: the Annex, studio #9 Agenda: Preliminaries: Selection of notetaker, co-chairs, mode of committee operation (e.g., parliamentary procedure, consensus, informal gabbing?) Introductions: skills and experience relating to fundraising Overview of current methods of fundraising at the library Likely methods of support: Endowment Overview of likely funders Brainstorm other methods Capital campaign planning: Branding Legal considerations, 501(c)(3) rules on donations Research needed GrantStation membership Discussion: timing, strategy, and needs Assignments: community revenue sharing/draft request letter for consideration draft logos? foundation research? community poll? grants.gov application Timelines and checklists for fundraisers Scheduling events: Grantwriting workshop scheduling Meeting times for the CCC Notes: Call to order 6:05 p.m. Attendance: Deirdre Helferrich, Roy Earnest, Monique Musick, Greta Burkart, Susan Willsrud Monique will take notes for the committee Deirdre’s fundraising experience: Library- original Lallapolooza Learned a lot since then Organize volunteers Solicit donations Track participation Stays calmer organizing volunteers rather than the other jobs Familiar with listing on event calendars, press releases, media relations Good at timing announcements Other? Lots of publicity with UA press, conferences, marketing Phone solicitations in Seattle- horrible at it! Also door-to-door: swore I wouldn’t do it again! Recently taken a grant writing course, submitting follow-up for funding Roy’s fundraising experience: Fundraising for Nordic Ski club- phone solicitation Attaining fundraising goals Limited sponsorships Really going after individuals Other than Mushing Mag advertising not a lot of other experience Good personality- great phone voice Have to believe in what I’m selling to do it Nordic ski club- easy I believed in it Mushing- the owners weren’t mushers- neither was I- harder Believe in the library- won’t be hard to make the effort Take direction well- if veering off just ask to focus Stay-at-home dad- no problem being directed Greta’s fundraising experience: Wrote a grant proposal just two days ago Wrote four or five grants for dissertation work, funded Master’s research with grants Scientific grants Some calling for NAEC auction items Helped with Lallapolooza Researched grants for library Monique’s fundraising: Starting with girl scouts, sports, fundraising for groups Fundraising events- IME, AYP etc. Business marketing Media experience Susan’s fundraising experience: 10+ years fundraising planning, budgeting and actual fundraising Loves creating a funding plan Grant writing experience- can assist with training Capital projects Long-term fundraising planning Personal time constraints but can help Timelines and checklists for fundraisers Rules for non-profits Current library fundraising Bookshelf dedications Fundraisers- unrestricted Grant proposals- depends, usually restricted Individual- some are for building specifically Sponsorships Sales Book credit The more unrestricted funds the better, balance with grants Endowments- Alaska community foundation supports a lot People’s endowment for the Ester Republic- broad endowment for Ester; They (Peter McRoy, Ray Cameron) may follow up separately Grants: Equipment grant from Alaska Humanities Forum- does not require 501(c)(3) Alaska Community Revenue Sharing- need to get a letter in by Dec 31- preferably sooner to request consideration State of Alaska Designated Appropriation- Monique wrote a letter for this- reads well Payroll deduction- Alaska Community Foundation can accept for us- no 501(c)(3) requirement on our part United Way- in response to Brian McNeill’s request- sent a form for doing payroll deduction- requires 501(c)(3) Coffee sales- plain coffee sales- regular and decaf- regular income from users, Attract additional users. Library in Minnesota- beautiful, near campus. Ten miles away, prison-like library, had a Dunn Bros. coffee- they got the people. Possibility of a partnership with a coffee company Restrictions on unrelated funds- does not relate to your mission. Balance your unrestricted- don’t make a for-profit side-job much of the income Library as a jumping point to a new community. Bike path has already begun the change Community is changing Website, soliciting pledges for printing a book: Kickstarter, Goes through Amazon, 5% fee, graduated processing fee, max 2.9%, Limited fundraising drive Marketing the site- why not do our own? Credit card processing: We don’t take cc Don’t get the money until you get the minimum threshold of money in the time period Perhaps later on in the organizing process No reason to if we take credit cards Coffee- draw. Need the DEC 3 compartment sink, hand washing, slop sink (5 sinks total), Allow for catering and special events Credit cards Changes coming down the pike: Government will be tracking credit card purchases- taxes, IRS will be monitoring credit cards Sometimes credit cards do make people more willing to donate List of goals- phone solicitation- use the web site Deadlines, small projects Credit card rules keep changing- expensive to have a merchant number Pay Pal is an easy option. Confusing at first- they take fees too 3.8% fee for using credit cards PayPal and ACF Pick Click Give program- PDF- 501(c)(3) required Grants {501(c)(3)} Dale and Edna Walsh Foundation First National Bank of Alaska Henry W. Bull Foundation Home Depot Building Healthy Communities Grant Program Kresgie Foundation Liatis Foundation Lowe’s Charitable and Educational Foundation MJ Murdock Charitable Trust National Endowment for the Humanities Phillip R. Johnsoson Foundation Rasmuson Foundation USDA Rural Development: Community Facility Grants Library Construction and Major Expansion Grant Program (State of AK DCCED) Does kickstarter match? - no. Ask a local program using it if it is worth it. Limited population and limited internet access Fundraising through the phone Target retirees, folks who have left the area but are emotionally attached: Reach outside of Ester Figure out how to make Ester “go” A lot of old money in Fairbanks, or gone, who care about this place Connect to “old Fairbanks” Have an easy-to-understand, quick, way to give (such as kickstart or web donation) How do you find them? Research Sit down making lists- retired UA, etc. Grand-daughter of the founder of Ester Nancy Lord- Homer library- pick her brain on the what’s and hows, Invite her up to talk with us We are probably the only library like this (private) New person at borough- list of potential grants Community facilities Lots of possibilities- all require 501(c)(3) OCLC research papers- Monique found interesting library funding and market research- will read and share- hundreds of pages long ALA lots of marketing and sampling information for libraries Marketing research- community-wide survey. Joint effort of JTEL, ECA, EVFD, Calypso etc? Difficult to get all parties involved in a timely fashion Have to have the data for the marketing plan Ways of doing the studies: Survey online Paper insert Mass-mailing Pick-up at P.O. etc Interviews- door-to-door Launch at a big event Grant applications want data We have involvement and feedback but nothing quantified Figure out what data the library wants We need direction Rasmuson Foundation- probably happy with what we’ve done Ask people what they want- get additional community input Not a government funded, public library Generally, people like libraries Important to know, with other libraries close by, that people will use it No place for kids in Ester No place for non-drinking, non-smoking adults Community center, kid-friendly environment Also a way to present what we are thinking Community survey No mill rate associated- no tax increases Generate questions Have it online Do outreach Location-based Homer Township Public Library Opened in Reed school building- federal grant July 1982 1983 passed a referendum making it part of the government New building in 1988 Greta is still researching endowments Initial thought is that it is better to focus energy on the capital campaign Focus on programs and developing an organization Grantors want to know what long-term sustainability plans are in place Harder to catch the attention of the enormous national foundations Grant station membership- yay or nay- $$$ Calypso uses it twice a year maybe, but it is really useful Small organizations using it once or twice a year could use someone else’s Sometimes it is cheaper to get a membership Orion grassroots network- great job recruitment, free grant station! Grants play a small part of the overall fundraising plan Stay away from all the expensive training opportunities Pool together our resources, do our own grant writing workshop Susan has lots of information and experience Can review grants- feels comfortable with it We can use Calypso’s Grant Station access to check things out Branding and logos, Marketing plan Logo needs to be based on our brand, our concept Funders don’t necessarily need to see the data Who are we- how do we want to be portrayed? Rules of funding 1% rule Limits from single sources $25,000 Big picture fundraising planning- Susan can help head that up Set up a structure and discuss pros and cons Develop a fundraising plan that we can break into smaller pieces Timelines and checklists for fundraisers Monique wants to focus on marketing and branding- logo concepts Grants.gov application- Greta will look into Will meet again in two weeks: November 17, 2010 Office donation- great idea. Good to pass it around at annual meeting. Could look for matching funds. Use for other ideas too: Matching purchases, Pledge and match for all kinds of things Goal amount $800,000 fundraising plan Adjourn 8:05 p.m.


	home meetings Capital Campaign Committee