Marketing & Publicity Report 2010 Note: Articles, announcements, and some other items listed comprise a comprehensive ten-year report. Future annual reports will only include marketing and publicity for the reporting fiscal year. See also the rest of the meeting packet. market, web, articles, press releases Advertising 2010 LiBerry Music Festival
Lallapalooza & Book Bash
2006 The Ester Republic, March, p. 15 2005 The Ester Republic, December, p. 22 2004 The Ester Republic, March, pp. 12 & 16 2003 The Ester Republic, December, p. 20 2002 The Ester Republic, November/December, p. 17
The market was held weekly June 3-September 9, 2010, from 4:30 to 7:30 pm at the Ester Community Park. Dates library booth was at the market: June 3, 10, & 17; July 1, 8, 15, & 29; August 26; and September 9. Days participating: 9 Volunteers setting up and sitting the booth were Kate Billington, Rita Butteri, Deirdre Helfferich, and Hans Mölders. Volunteer hours: 31 Booth sitters hobnobbed with and showed library plans to the public, accepted donations, and sold shirts and Lallapalooza leftovers as fundraisers. Sales:
Donations: $11 Total income: $214 Fees: $20.15 Net income for the 2010 season: $193.85 Blog http://esterlibrary.blogspot.com 3 contributors plus one generic user, Ester librarians 23 posts since April 2010, 664 page views (as of 10/15/10) 2 followers
John Trigg Ester Library, 244 fans LiBerry Music Festival group, 147 members Readers on the Run group, 64 members
Websites Friends of the Ester Library www.esterlibrary.com 18,841 visits from November 1, 2009 to October 15, 2010
John Trigg Ester Library www.esterlibrary.org 25,356 visits from November 1, 2009 to October 15, 2010
LibraryThing www.librarything.com/home/esterlibrarian catalog viewable by the public without sign-in, at: www.librarything.com/catalog/esterlibrarian 1,453 titles all collections; 1,190 in JTEL collection, 263 in Calypso collection venue page: www.librarything.com/venue/23895/John-Trigg-Ester-Library venue favorited by three members: ForgetMeNotBooks, UAF WomenCenter, esterlibrarian
articles and news stories 2010 “Poetry Race!” by D. Helfferich, October 2010, The Ester Republic, p. 3 "Meetings Four: ECA, EVFD, JTEL, & the Ester Lump Road Commission," October 2010, The Ester Republic, p. 17 “Readers on the run,” October 10, 2010, Channel 11 KTVF television, on line at: www.webcenter11.com/default.aspx?articleID=27633 “Ida Lane’s New Gazebo,” by D. Helfferich, September 2010, The Ester Republic, p. 3 “Berry Merry Music,” cover story by D. Helfferich, photos by Monique Musick, Bob Huebert, and Hans Mölders, September 2010, The Ester Republic, p. 18 “2010 LiBerry Music Festival Pie Contest,” by Melinda Harris, September 2010, The Ester Republic, p. 23 “Lots of fun (and pie) in store at the Fifth-annual LiBerry music festival and pie throwdown,” by Suzanna Caldwell, September 2010, Latitude 65, Fairbanks Daily News-Miner, p. ? “It’s going to be a berry good time,” by Suzanna Caldwell, August 20, 2010, Latitude 65, Fairbanks Daily News-Miner, p. 5 “Good News for the Ester Library,” by D. Helfferich, June 2010, The Ester Republic, p. 10 “Ester Gets the Dough to Do Good,” by D. Helfferich, June 2010, The Ester Republic, p. 16 “Spring and the ECA: The Hall, the Well, and the Park,” by D. Helfferich, May 2010, The Ester Republic, p. 18 “Record-breaking Fudraiser for the Ester Library,” by D. Helfferich, March 2010, The Ester Republic, p. 10 “Pastapalooza: How Lasagne, Books, and Music Got Entangled in Ester,” by D. Helfferich, February 2010, The Ester Republic, p. 9 interview with Hans Mölders & Deirdre Helfferich, Channel 4 KJNP-TV host, January 2010? “It’s a Librarypalooza! Fundraising at the John Trigg Ester Library,” by Deirdre Helfferich, January-March, Newspoke, p. 8 2009 “Poetry & Pies: Marjojrie Kowalski Cole, 1953-2009,” obituary by Deirdre Helfferich, December 2009, The Ester Republic, p. 17 “A Sustainable Ester,” editorial by Deirdre Helfferich, November 2009, The Ester Republic, p. 4 “JTEL Meeting: A Full House,” by D. Helfferich, November 2009, The Ester Republic, p. 9 “Readers on the Run, Redux,” by D. Helfferich, October 2009, The Ester Republic, p. 15 “Ester 5k is literal poetry in motion,” by Tim Mowry, October 11, 2009, Fairbanks Daily News-Miner, p. B4 “Radical Librarians Get Down!” cover story by D. Helfferich, September 2009, The Ester Republic, p. 3 “JTEL News,” by D. Helfferich, September 2009, The Ester Republic, p. 11 “’Make your pie and eat it too’,” by Rebecca George, September 11, 2009, Latitude 65, Fairbanks Daily News-Miner, p. ? “Buildings, Pies, & Costumed Runners,” by D. Helfferich, August 2009, The Ester Republic, p. 6 “New JTEL Plans,” by D. Helfferich, July 2009, The Ester Republic, p. 10 “JTEL, Inc.,” by D. Helfferich, June 2009, The Ester Republic, p. 8 “Lallapalooza V and Other Biblionews,” cover story by D. Helfferich, photos by Monique Musick, March 2009, The Ester Republic, p. 7 “Well, it’s for a Good Cause,” cover story by Christopher Eschleman, photos by Eric Wagner, March 2, 2010, Fairbanks Daily News-Miner, p. A1 “Have some fun, Ester style, and support the new library,” by Erica Goff, February 27, Latitude 65, Fairbanks Daily News-Miner, p. ? “Librarypalooza for the New Building,” by D. Helfferich, February 2009, The Ester Republic, p. 9 “Buildings, Bashes, Boxes, and Books,” by D. Helfferich, January 2009, The Ester Republic, p. 8 2008 “Library Planning,” by D. Helfferich, November 2008, The Ester Republic, p. 7 “Readers on the Run!” by D. Helfferich, October 2008, The Ester Republic, p. 19 “Library Fun & Games,” by D. Helfferich, October 2008, The Ester Republic, p. 12 “Event uses music and pie to help support the ‘Li-Berry’ in Ester,” by Erica Goff, Latitude 65, Fairbanks Daily News-Miner, p. 2 “News from the John Trigg Ester Library,” by D. Helfferich, August 2008, The Ester Republic, p. 9 “Gazeboed!” by D. Helfferich, June 2008, The Ester Republic, p. 9 “Spring ECA,” by D. Helfferich from notes taken by Monique Musick, June 2008, The Ester Republic, p. 23 “Librarypalooza IV and Other JTEL News,” by D. Helfferich, April 2008, The Ester Republic, p. 6 “Lively Local Library Lineup,” by D. Helfferich, March 2008, The Ester Republic, p. 10 2007 “Slightly Belated ECA Minutes,” taken by Kris Chandler and adapted by D. Helfferich, December 2007, The Ester Republic, p. 22 “Bookish Doings,” by D. Helfferich, November 2007, The Ester Republic, p. 7 (LiBerry Music Festival photos), September 2007, The Ester Republic, p. 7 “’Li-Berry Benefit’ to boost Ester library,” by Jeff Richardson, August 24, 2007, Latitude 65, Fairbanks Daily News-Miner, p. 8 (also cover note and Best Bet) “A Gazebo in the Woods,” by D. Helfferich, August 2007, The Ester Republic, p. 6 “Bibliobuzz,” by D. Helfferich, June 2007, The Ester Republic, p. 9 “library lallapalooza!” by D. Helfferich, April 2007, The Ester Republic, p. 10 2006 “Design, Shirts, & Shelves at the Library,” by D. Helfferich, December 2006, The Ester Republic, p. 8 “Library News,” by D. Helfferich, November 2006, The Ester Republic, p. 8 “Saving Ester,” by D. Helfferich, October 2006, The Ester Republic, p. 22 “Groundbreaking & Other Library News,” by D. Helfferich, September 2006, The Ester Republic, p. 9 “Catching Bookworms: Music, Design, and Doings at the Library,” by D. Helfferich, August 2006, The Ester Republic, p. 8 “Music at the Malemute: Notes on a Magic Afternoon,” by Hans Mölders, August 2006, The Ester Republic, p. 10 “A Troubadour in Alaska,” cover story and photos by Monique Musick, August 2006, The Ester Republic, p. 15 “Concert benefits Ester library,” Susan Steinnerd, August 10, 2006, Arts in the Golden Heart, webcenter 11, Channel 11 KTVF “The library that Ester built: Ester to raise roof on a permanent home for its books, Folk troubadour Tim Easton to play benefit,” by Melissa Hart, August 10, 2006, fbx square, Fairbanks Daily News-Miner, p. 6 (center spread) “ECA Spring General Meeting,” adapted from notes by Mindy Gallagher, May 2006, The Ester Republic, p. 22 “Book Bash Bounty,” by Margaret Rogers and D. Helfferich, April 2006, The Ester Republic, p. 7 “Plastic Fantastic: A Garden Party for the Library,” cover story by D. Helfferich, photos by Monique Musick, April 2006, The Ester Republic, p. 14 “Of Land, Libraries, and Lallapaloozas,” by D. Helfferich, April 2006, The Ester Republic, p. 18 2005 “October’s ECA Meeting,” by D. Helfferich, October 2005, The Ester Repbulic, p. 16 “Library News: Books Just Keep on Coming,” by D. Helfferich, September 2005, The Ester Republic, p. 8 “ECA Spring Meeting,” by D. Helfferich, May 2005, The Ester Republic, p. 12 “Library Palooza,” by D. Helfferich, March 2005, The Ester Republic, p. 16 “How to Build a Library,” editorial by Deirdre Helfferich, March 2005, The Ester Republic, p. 4 “Auction, Books, Drama! A Librarypalooza of a Fundraiser,” by D. Helfferich, February 2005, The Ester Republic, p. 7 “Being A Librarian: Multi-tasking at the Reference Desk, ca. 1890,” by Dennis Stephens, February 2005, The Ester Republic, p. 6 2004 “Grand Reopening & A Lalapalooza!” by D. Helfferich, December 2004, The Ester Republic, p. 9 “The JTEL News,” by D. Helfferich, October 2004, The Ester Republic, p. 9 “Ester Community Association Fall Meeting, by D. Helfferich, July 2004, The Ester Republic, p. 13 “Temporary Upcoming Closure of the JTEL,” by D. Helfferich, May 2004, The Ester Republic, p. 7 “The JTEL Delinquents: Bring Those Books and Videos Back,” January 2004, The Ester Republic, p. 7 “Long Gone,” by D. Helfferich, February 2004, The Ester Republic, p. 26 2003 “New Shelving,” by D. Helfferich, December 2003, The Ester Republic, p. 8 “Donations Galore!” by D. Helfferich, September 2003, The Ester Republic, p. 9 “How to Check Out A Book,” by D. Helfferich, August 2003, The Ester Republic, p. 8 “New Books at the Ester Library,” by D. Helfferich, July 2003, The Ester Republic, p. 9 “Library Additions at the JTEL,” by D. Helfferich, June 2003, The Ester Republic, p. 9 “Library Volunteers,” by D. Helfferich, April 2003, The Ester Republic, p. 19 “No Shelves for the Books,” by D. Helfferich, March 2003, The Ester Republic, p. 17 “Ester Library Revisited,” by D. Helfferich, January/February 2003, The Ester Republic, p. 13 2002 “Banned Books and Other Excitement,” by Peggy Dunwoodie, November/December, The Ester Republic, p. ? “Ester Community Association Meets Again,” by D. Helfferich, October/November, The Ester Republic, p. 16 “In Reference,” by D. Helfferich, September/October 2002, The Ester Republic, p. 20 “Library Wowsa! Mysteries Galore!” by D. Helfferich, July/August, The Ester Republic, p. 12 “Library Shelving to the Rescue!” by D. Helfferich, June/July 2002, The Ester Republic, p. 12 “The John Trigg Ester Library,” by D. Helfferich & P. Dunwoodie, The Ester Republic Telephone Directory and Local Et Cetera, 2nd edition, 2002, p. 7 2001 “Library Cat,” by D. Helfferich, October/November 2001, The Ester Republic, p. 7 “Bibliophilia,” editorial by Deirdre Helfferich, August/September 2001, The Ester Republic, p. 4 “Library News,” by D. Helfferich, August/September 2001, The Ester Republic, p. ? “About Those Books,” by D. Helfferich, July 2001, The Ester Republic, p. 12 “Library Doings,” by D. Helfferich, June 2001, The Ester Republic, p. 7 “Hypocorism,” by D. Helfferich, March 2001, The Ester Republic, p. 12 Announcements, Mentions, and Press Releases 2010 “Library Lecture: Jamie Smith,” “Readers on the Run!” and “JTEL Annual Meeting,” September 2010, The Ester Republic, p. 26 “Li-Berry Music Festival!” July/August 2010, The Ester Republic, p. 21 “Special JTEL Meeting,” May 2010, The Ester Republic, p. 20 “Latest version of Alaska capital budget grows to $2.3 billion,” by Christopher Eshleman, Fairbanks Daily News-Miner, p. ? “Lallapalooza and Book Bash,” February 26, 2010, Latitude 65, Fairbanks Daily News-Miner, p. 2 (notice also on the front page, “also inside”) “The John Trigg Ester Library announces its annual Lallapalooza & Book Bash!” February 24, 2010, 10th Planet Recording e-mail list “Lallapalooza VI,” January 2010, The Ester Republic, p. 8, and “Ester Library Lecture,” p. 22 2009 “Library Board Meeting” and “Ester Library Lecture,” December 2009, The Ester Republic, p. 18 “Images of China,” p. 19, and “Ester Library Board Meeting,” p. 20, November 2009, The Ester Republic “Upcoming Library Events,” October 2009, The Ester Republic, p. 17 “Ester Library Lecture Series,” September 2009, The Ester Republic, p. 26 “Ester Library Events,” August 2009, The Ester Republic, p. 21 “Library Meetings,” July 2009, The Ester Republic, p. 28 “Lallapalooza Quintus,” February 2009, The Ester Republic, p. 19 2008 “Library Committee Meeting,” October 2008, The Ester Republic, p. 26 “Li-Berry Music Festival III,” September 2008, The Ester Republic, p. 20 “LiBerry Music Festival,” August 2008, The Ester Republic, p. 19 “Librarypalooza 4 Needs You!” February 2008, The Ester Republic, p. 7 “Lallapalooza! Help ! Help!” January 2008, The Ester Republic, p. 8 2007 “Library News: Designs!” October 2007, The Ester Republic, p. 3 “Ester Li-Berry Music Festival!” August 2007, The Ester Republic, p. 24 “Ta Dah! It’s Librarypalooza III!” March 2007, The Ester Republic, p. 7 “Librarypalooza III: April Fool’s!” February 2007, The Ester Republic, p. 7 2006 “Library Planning Meeting,” June 2006, The Ester Republic, p. 11 “Next Soup & Stow,” May 2006, The Ester Republic, p. 10 “Second Soup & Stow,” April 2006, The Ester Republic, p. 26 “Librarypalooza at the Annex,” March 2006, The Ester Republic, p. 8 “Lallapalooza Lineup,” February 2006, The Ester Republic, p. 9, and “Soup & Stow: 24, 25, 26,” p. 10 “Love Your Library Soup & Stow,” January 2006, The Ester Republic, p. 3, and “Lallapalooza Too!” p. 7 2004 “Library Construction Has Begun,” July 2004, The Ester Republic, p. 8 2003 “New Shelving,” December 2003, The Ester Republic, p. 8 2001 “Story Hour & the Bookmobile,” March 2001, The Ester Republic, p. 12 “Members Only, or, Flaying by the Book,” February 2001, The Ester Republic, p. 1 “Children’s Story Hour,” January 2001, The Ester Republic, p. 12 2000 “New Releases!” December 2000, The Ester Republic, p. 7 “Ester Library Buys New Releases,” November 2000, The Ester Republic, p. 9 “The Library Needs Cash and Suggestions!” October 2000, The Ester Republic, p. 14 “A Note from Chuck,” by Chuck Besser, September 2000, The Ester Republic, p. 7 “The Ester Library Opens Its Doors,” August 2000, The Ester Republic, p. 12 “About the Recent Issues,” May 2000, The Ester Republic, p. 5, and “Book Reviews,” p. 7 | |||||
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